It's been a long, long time since you heard from me. Life has brought me back around to writing to you, and I want to let you know about a powerful non-pay tool that Brad Callen just sent me.
PPC*WEBSPY is a Firefox add-in that lets you see exactly what keywords people are using in their Google ads, and a whole lot more info about their ad.
This incredibly powerful tool is very lightweight; there is no cost associated with it. (Of course there's an "upsell" to a more powerful version when you download, but you can ignore that, if you like. The not-paid-for tool is amazingly powerful in and of itself.)
That's it.
Go here to check it out.
And please come back here and tell me what you think of it!
Warmly,
Joel