I'm back
Well, I'm back. My wife passed away in April, and I have had to walk through many things since. Now my life is taking on new direction, new hope, and purpose.
I've learned a lot about Internet marketing in the past months - and all the lessons are the obvious ones that you probably already know:
- The Internet is a medium, like print or radio.
- You can use the Internet inexpensively to reach many people with your sales offer.
- Unless you have a complete vision of a business - a genuine need or desire that people have; a service or product that meets that need or desire; a way to gain people's attention and trust; a mechanism for delivering your product or service and accepting payment - you have no chance of making any money in business.
- You must have a way to test things - offers, squeeze pages, letters, etc. And you must have a way to track how well things work.
- You must be consistent, attentive to detail, and unattached to any particular way of doing things, so that you can drop it when it is not working.
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