TheMoneyFarmer

Internet marketing is the greatest business opportunity that has ever overwhelmed mankind! I'm wading in, cautiously, and I invite you to learn from my successes and mistakes. In this blog, I'll share with you: * Things that produce money with reasonable effort * What didn't work for me, and may not work for you * Who I enjoy buying from/working with * Marketers I avoid, and why * What distracts me, and what I do to get focused * Nothing but the truth, as far as I can ascertain it

Saturday, March 18, 2006

Focus!

If I had to pick the single greatest obstacle that would-be Internet marketers must overcome, it would be lack of focus.

The problem is not that there is not enough information; it is that we are swamped with information of all kinds. Much of it is eminently useful.

But there is so much of it! And every day's email contains tons more.

If you ever hope to make any progress, you must define and execute your first small project, then refine it. While you're doing that, don't start anything else. If anything else of interest comes your way, just mark it to look at again when your current project is complete.

Your first project may not bring in immediate cash. That's ok! As Dr. Ken Evoy of SBI says, the stable way to build a Web-based business is to select a niche; focus on creating useful content for that niche; that content will attract traffic; you pre-sell the site visitors, by giving good advice; you can then monetize your traffic, through AdSense ads and affiliate links, or your own products.

You can get it all from one source by going with SBI, or you can simply start by getting a free blog right here at Blogger.com.

Pick something; do it; evaluate your results; then pick your next thing. Resist the temptation to jump from one thing to another.

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